What
is Hologram?
Hologram is an image registered with use of coherent laser light.
It allows preserving the 3-D information of a holographics subject.
With a single source of white light the image is "played
back" and appears in 3-D exactly as it was registered
in the studio. Image can project deep inside, or "stick"
out of the picture. Virtually impossible to copy and displaying
unique visual effects, they present themselves as an unbeatable
security solution for brand protection and brand promotion. |
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Origin of Hologram
Modern holography dates from 1947, when Dennis
Gabor, a scientist researching ways to improve the resolution
of the electron microscope, develop what he called holography.
This was an amazing discovery given that Gabor
did not have at his disposal modern laser light sources considered
key to modern holography. Some twenty-three years later, 1960,
the modern laser was invented and serious work in holography began.
In 1971 Dr. Dennis Gabor was awarded the Nobel
Prize in Physics for his work in holography.
It was two University of Michigan
researchers who, in 1962, theorized that holography could be used
as a three dimensional visual presentation. These individuals,
Emmett Leith and Juris Upatnieks,
happend upon Gabor's work and decided to apply
his theory with newly invented laser hologram of 3D objects. These
transmission hologram produced images with clarity and realistic
depth.
Unfortunately, these transmission hologram required laser light
to view the holographic image.
The work of Leith and upatnieks
brought about today's modern holography equipment. The use of
lasers, mirrors, splitters and lenses used in laboratories around
the world for creating holographic images can be credited to their
work. Leith and upatnieks also learned the importance
of stability in the holographic lab. Unlike modern photographic
film, which can be exposed for a fraction of a second, many holographic
images take seconds or even minutes to expose to a photographics
plate. During the exposure, even the slightest movement can destroy
the exposure and require starting over again.
Like so many scientific advancements,
other scientists were simultaneously developing holography. It
was a Russian, Uri Denisyuk, who, in 1962, brought
the work of Gabriel Lippmann (1908 Nobel Laureate)
to holography and produced the first hologram that can be viewed
in regular incandescent light.
Advancements in Laser technology
also served to broaden the possibilities of holography. The pulsed
- ruby laser, developed by Dr. T.H. Maimam of
the Hughes Aircraft Corporation in 1960, was such advancement.
The pulsed - ruby laser system emits a very powerful burst of
light that lasts only a few billionths of a second. This allowed
holographic plates to be exposed much more quickly. As a result
one could now produce holograms of high-speed events, such as
a bullet in flight, and of living subjects.
Perhaps the most important result
of Stephen Benton's work was that it lead to
the ability to mass produce holographic images using optical embossing
techniques. Embossing allowed the images to be reproduced by a
press that stamped the image into plastic surfaces. With costs
very low as a result of the embossing techniques, the publishing,
advertising, Govt. Organisations and banking industries are now
using embossed holograms. |
Who
can use the Holograms?
Every Industry and any industry can use the holographic products
to enhance the image of their brand in the market as a genuine
and authenticated brand. They are used for attractive product
packaging, security application (they are almost impossible
to counterfeit), fancy gifts, etc. Holograms are new media
of 3-D art, registration of priceless artifacts, etc. They
are also used in new technology aircraft, automobiles, etc.
A few leading companies are also working on holographic video
and TV systems.
For
your quick reference, some of the industry segments where
Holograms are used very frequently are as follow:-
- Chemicals/Detergents, Fertilizers,
Seeds
- Building Material/Hardware
- Fine jewellery/Watches
- Aircrafts/Automotive &
High Technology/EngineeringSpares & Machine Parts.
- Electrical/ Electronic Appliances
& Components.
- Sporting goods, Toys, Gifts
- Recording Media(Music-Diskettes/CDs,
Cassettes/Tapes/Software).
- Clothing Hangtags, Branded
fashions wear & Accessories.
- Vehicle Registration/ Driving
Licenses, Fare Charts.
- Certificates(Mark-sheets/Degree/Diploma). more...
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Why
Holograms Should be Used?
The reasons for using holograms and holographic products
are as follow:
1.Impact
Holograms are eye-catching
and will be looked at significantly longer than other graphic medium.
If a customer name or logo slogan in the hologram, the message is
enforced.
2.Pass Around Value
People are impressed by the good holograms and likely to
bring them top attention of colleagues and associates.
3.Retention
People tend to keep good holograms. even we received call
from those persons that after 6 months or one year after they had
been given our visiting cards wearing holograms. Do you think that
a pen or calendar or a diary can do this?.
We do not think so.
4.Security
Holograms are virtually impossible to duplicate and to produce by
average criminals. Therefore, they have become the integral part
of many government and commercial security programs. They have been
applied to documents, cuurency, ID cards product labels. To further
detect the counte-fiters, the hologram manufactures, have added
sequential, hidden text and other covert features to their security
holograms. That? Why it is said ? Security hologram is a unique
optical security device that has combined the Physics
and Optics to create a three-dimentional image
on a two-dimentional surface that is used to protect the genuineness
of the spurious/imitations/duplicates?
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Election Commission Card |
PAN Card |
Driving
License |
5.Commercial Reasons
Holographic products, commercially, constitute a very unique
market in themselves. They are sold in the market as retail products.
e.g. Greeting cards, Direct-mail literature, collectibles, trading
cards, packaging and displays etc.
6.Promotional Reasons
Holographic materials and its allied products catch the
attention of the prospects. Actually, they diffract the seven colors
of the spectrum when the light falls on them (VIBGYOR).
The unique three-dimentional images and colors inherent to the products
never let anybody go without look that is significantly longer then
any other medium. Once applied to the product, the apparent value
of the product is elevated no matter which way you look at it.
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| Types of Holograms |
| 2D
Hologram
2D Hologram is made up of two dimensional images. The
images are assigned different colors and position in one
layer. |
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2D/3D
Hologram
2D/3D Hologram is made up of multiple two dimensional layers
with images visually placed one behind another with visual
depth to produce an effect of three-dimensional structure.
Created by line art, can contain up to 3 layers and up to
6 colors. The images on layers are composed on object based
drawing software like Adobe PhotoShop. The images are divided
in to different layers at specific levels. The layers are
assigned different colors and position in background and
foreground. Each level or color requires a separate sheet
of art work. Highly recommended for large and medium
volume projects |
True
Color Hologram
True Color Hologram is made up of photographic quality art-work.
If counterfeiters can't get the original photo, they can't
duplicate hologram close to original one. It's a very good
way to achieve anti-counterfeit performance
by true color hologram. |
| DOT-MATRIX
Hologram
Dot-Matrix Hologram allows implementing unlimited computer
generated dots in hologram. This Dot-matrix hologram is
the result of designs comprising many tiny dots, where
each dot is a separate diffraction grating. They create
a beautiful impact of variable images. |
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Flip-Flop
Hologram
Flip-Flop hologram can display two images from different
viewing angle. When the viewing angle changes horizontally
(left to right) or vertically (upside and down), different
images evolve through the hologram.
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| Kinetic
movement in hologram
Kinetic movement hologram image can be seen from different
viewing angle. With our special digital hologram technologies
and 2D/3D technologies, customized logo or graph can be
incorporated onto the holo-patterns. |
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Micro
text or image in hologram
Micro text or micro image in hologram is difficult
to be clearly seen by naked eye or it's invisible to naked
eye. It can be clearly seen by magnifying glass. |
| Combination
of Holograms
Combination
can be used to create an impact that has extra-ordinary
viewing effects and also security features. Usually, it's
good to combine 2D/3D and dot-matrix types which will
be having sharp kinetic movements of dot-matrix and the
depth of 2D/3D holograms. |
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Transparent
holographic sticker
Transparent holographic sticker is see through type holographic
sticker. It's pasted onto documents. The text below hologram
image can be seen through transparent holographic sticker |
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Special
Kinetic Effects for Hologram Background
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