What is Hologram?

Hologram is an image registered with use of coherent laser light. It allows preserving the 3-D information of a holographics subject. With a single source of white light the image is "played back" and appears in 3-D exactly as it was registered in the studio. Image can project deep inside, or "stick" out of the picture. Virtually impossible to copy and displaying unique visual effects, they present themselves as an unbeatable security solution for brand protection and brand promotion.

Origin of Hologram

Modern holography dates from 1947, when Dennis Gabor, a scientist researching ways to improve the resolution of the electron microscope, develop what he called holography.
This was an amazing discovery given that Gabor did not have at his disposal modern laser light sources considered key to modern holography. Some twenty-three years later, 1960, the modern laser was invented and serious work in holography began. In 1971 Dr. Dennis Gabor was awarded the Nobel Prize in Physics for his work in holography.

It was two University of Michigan researchers who, in 1962, theorized that holography could be used as a three dimensional visual presentation. These individuals, Emmett Leith and Juris Upatnieks, happend upon Gabor's work and decided to apply his theory with newly invented laser hologram of 3D objects. These transmission hologram produced images with clarity and realistic depth.
Unfortunately, these transmission hologram required laser light to view the holographic image.

The work of Leith and upatnieks brought about today's modern holography equipment. The use of lasers, mirrors, splitters and lenses used in laboratories around the world for creating holographic images can be credited to their work. Leith and upatnieks also learned the importance of stability in the holographic lab. Unlike modern photographic film, which can be exposed for a fraction of a second, many holographic images take seconds or even minutes to expose to a photographics plate. During the exposure, even the slightest movement can destroy the exposure and require starting over again.

Like so many scientific advancements, other scientists were simultaneously developing holography. It was a Russian, Uri Denisyuk, who, in 1962, brought the work of Gabriel Lippmann (1908 Nobel Laureate) to holography and produced the first hologram that can be viewed in regular incandescent light.

Advancements in Laser technology also served to broaden the possibilities of holography. The pulsed - ruby laser, developed by Dr. T.H. Maimam of the Hughes Aircraft Corporation in 1960, was such advancement. The pulsed - ruby laser system emits a very powerful burst of light that lasts only a few billionths of a second. This allowed holographic plates to be exposed much more quickly. As a result one could now produce holograms of high-speed events, such as a bullet in flight, and of living subjects.

Perhaps the most important result of Stephen Benton's work was that it lead to the ability to mass produce holographic images using optical embossing techniques. Embossing allowed the images to be reproduced by a press that stamped the image into plastic surfaces. With costs very low as a result of the embossing techniques, the publishing, advertising, Govt. Organisations and banking industries are now using embossed holograms.

Who can use the Holograms?

Every Industry and any industry can use the holographic products to enhance the image of their brand in the market as a genuine and authenticated brand. They are used for attractive product packaging, security application (they are almost impossible to counterfeit), fancy gifts, etc. Holograms are new media of 3-D art, registration of priceless artifacts, etc. They are also used in new technology aircraft, automobiles, etc. A few leading companies are also working on holographic video and TV systems.

For your quick reference, some of the industry segments where Holograms are used very frequently are as follow:-

  • Chemicals/Detergents, Fertilizers, Seeds
  • Building Material/Hardware
  • Fine jewellery/Watches
  • Aircrafts/Automotive & High Technology/EngineeringSpares & Machine Parts.
  • Electrical/ Electronic Appliances & Components.
  • Sporting goods, Toys, Gifts
  • Recording Media(Music-Diskettes/CDs, Cassettes/Tapes/Software).
  • Clothing Hangtags, Branded fashions wear & Accessories.
  • Vehicle Registration/ Driving Licenses, Fare Charts.
  • Certificates(Mark-sheets/Degree/Diploma). more...
 
 
Why Holograms Should be Used?
The reasons for using holograms and holographic products are as follow:

1.Impact

Holograms are eye-catching and will be looked at significantly longer than other graphic medium. If a customer name or logo slogan in the hologram, the message is enforced.

2.Pass Around Value

People are impressed by the good holograms and likely to bring them top attention of colleagues and associates.

3.Retention

People tend to keep good holograms. even we received call from those persons that after 6 months or one year after they had been given our visiting cards wearing holograms. Do you think that a pen or calendar or a diary can do this?.
We do not think so.

4.Security


Holograms are virtually impossible to duplicate and to produce by average criminals. Therefore, they have become the integral part of many government and commercial security programs. They have been applied to documents, cuurency, ID cards product labels. To further detect the counte-fiters, the hologram manufactures, have added sequential, hidden text and other covert features to their security holograms. That? Why it is said ? Security hologram is a unique optical security device that has combined the Physics and Optics to create a three-dimentional image on a two-dimentional surface that is used to protect the genuineness of the spurious/imitations/duplicates?
Election Commission Card
PAN Card
Driving License

5.Commercial Reasons

Holographic products, commercially, constitute a very unique market in themselves. They are sold in the market as retail products. e.g. Greeting cards, Direct-mail literature, collectibles, trading cards, packaging and displays etc.

6.Promotional Reasons

Holographic materials and its allied products catch the attention of the prospects. Actually, they diffract the seven colors of the spectrum when the light falls on them (VIBGYOR). The unique three-dimentional images and colors inherent to the products never let anybody go without look that is significantly longer then any other medium. Once applied to the product, the apparent value of the product is elevated no matter which way you look at it.
Types of Holograms

2D Hologram2D Hologram
2D Hologram is made up of two dimensional images. The images are assigned different colors and position in one layer.

  2D/3D Hologram2D/3D Hologram
2D/3D Hologram is made up of multiple two dimensional layers with images visually placed one behind another with visual depth to produce an effect of three-dimensional structure. Created by line art, can contain up to 3 layers and up to 6 colors. The images on layers are composed on object based drawing software like Adobe PhotoShop. The images are divided in to different layers at specific levels. The layers are assigned different colors and position in background and foreground. Each level or color requires a separate sheet of art work. Highly recommended for large and medium volume projects
True Color Hologram
True Color Hologram True Color Hologram is made up of photographic quality art-work. If counterfeiters can't get the original photo, they can't duplicate hologram close to original one. It's a very good way to achieve anti-counterfeit performance by true color hologram.

DOT-MATRIX Hologram
DOT-MATRIX Hologram Dot-Matrix Hologram allows implementing unlimited computer generated dots in hologram. This Dot-matrix hologram is the result of designs comprising many tiny dots, where each dot is a separate diffraction grating. They create a beautiful impact of variable images.

 

Flip-Flop HologramFlip-Flop Hologram
Flip-Flop hologram can display two images from different viewing angle. When the viewing angle changes horizontally (left to right) or vertically (upside and down), different images evolve through the hologram.

Kinetic movement in hologramKinetic movement in hologram
Kinetic movement hologram image can be seen from different viewing angle. With our special digital hologram technologies and 2D/3D technologies, customized logo or graph can be incorporated onto the holo-patterns.

 

Micro text or image in hologram
Micro text or image in hologramMicro text or micro image in hologram is difficult to be clearly seen by naked eye or it's invisible to naked eye. It can be clearly seen by magnifying glass.

Combination of Holograms
Combination of HologramsCombination can be used to create an impact that has extra-ordinary viewing effects and also security features. Usually, it's good to combine 2D/3D and dot-matrix types which will be having sharp kinetic movements of dot-matrix and the depth of 2D/3D holograms.

 

Transparent holographic stickerTransparent holographic sticker
Transparent holographic sticker is see through type holographic sticker. It's pasted onto documents. The text below hologram image can be seen through transparent holographic sticker

Holographic Card

 

Promotionals

 

Promotionals

 
See through holographic transparent card
3 D Images
  3 D Images
3 D Images
 
3 D Images
Special Kinetic Effects for Hologram Background

Special Kinetic Effects
   

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