Self-adhesive labels and stickers have become an essential
tools for branding and product protection. They play a crucial role in conveying
information to prospective buyers and enhancing their overall product experience.
While wet glue adhesive labels were commonly used in the past, self-adhesive
labels are gaining popularity due to their smart finish and cost-effectiveness.
Modern self-adhesive labels are available in a wide range of
materials, including paper and high-performance specialty films. They offer
excellent print quality, strong adhesive properties, easy peel-off, and can be
applied manually or through machine application. These labels are durable and
can withstand various atmospheric conditions. With state-of-the-art
infrastructure and machinery, along with years of experience, manufacturers can
create superior customized self-adhesive labels. They possess the expertise to
produce visually appealing labels with stunning effects, such as metallic
foiling, textured finish, embossed effects, and surface finish varnish.
To combat counterfeiting and ensure product security,
specialized printing techniques, and security features can be integrated into
self-adhesive labels. Some of these security features include:
- Security
designs: Using special software, complex security elements like guilloche
patterns, micro text, and hidden images visible only under a special
decoding film can be created. These elements can be incorporated into
existing label designs or used to create entirely new designs.
- Holographic
patches and stripes: Holography is an attention-grabbing feature that adds
both security and brand recognition. By integrating holographic patches or
stripes with overt, covert, and forensic features, self-adhesive labels
can provide enhanced security against counterfeiting. Advanced features
like demetallization can also be added to these labels.
- Security
printed elements: Printed security features include invisible elements
visible only under specific light frequencies, elements that change color
with viewing angle, and interactive messages that change color when
briskly rubbed. These features can be permanent or reversible.
- Tamper-evident
substrates: Labels can be designed to be tamper-evident, leaving behind a
customized or generic message (e.g., "Void" or
"Tampered") if someone attempts to remove them. Some labels can
also display tampered messages without leaving any residue on the surface.
For high-security applications, substrates can withstand tampering with
water, solvents, petrol, diesel, and even higher temperatures.
Variable information such as alphanumeric sequential
numbering, random codes, barcodes, and QR codes can be imprinted on self-adhesive labels. This enhances security and facilitates material tracking.
Technologies like laser marking, ink-jet marking, UV-cured marking, and thermal
transfer can be used for imprinting variable information.
Additional levels of security can be incorporated, such as
invisible codes and numbering, multi-color fonts, and exploding fonts. Scratch
and win adhesive labels with variable or fixed data, covered by a high-security
holographic scratch-off, can be used for promotional campaigns by leading
brands.
In addition to supplying self-adhesive labels, manufacturers
may also provide the necessary hardware and peripherals for label application.
As barcode label solution providers, they often have strategic alliances with
original equipment manufacturers, enabling them to offer custom solutions for
variable data printing on adhesive labels at the customer's facility.
Overall, self-adhesive labels have evolved into
sophisticated tools that combine branding, security, and product information.
They are essential for businesses looking to protect their products, enhance
their brand image, and engage customers effectively.
