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How Holograms Can Enhance Product Packaging?
Nowadays, holograms help
a business deal with counterfeits and create a distinct brand image in the
market. We all know that a product sells in the market due to its high quality
and unique value. But it won’t be untrue to say that classy packaging plays another
important role in growing market share. And, holograms help in providing a
distinct reputation to the product package.
Innovative holographic
materials can enhance the overall quality and feel of the product packaging.
Some companies use decorative holographic foils for packaging to differentiate
products at the point of sales in the busy retail environment. Here are the
benefits of using holograms in the product’s packaging.
Extended supply chain
and lenient commercial laws often leave enough scope for counterfeiting
explosion. Moreover, high-quality technology makes it easy for bogus companies
to copy branded goods and sell them in the market. In order to thwart the
counterfeiters, a company should use high-quality security holograms which will
help the consumers identify the original product. These holograms cannot be
copied. Therefore, the counterfeiters will not be able to use them.
By incorporating various
data, holograms can help in tracking information. Often this data can be used
for linking on-pack product identification and forensic support services.
Being an optically
variable device (OVD), a hologram can be used as a potent security measure that
can help users generate unique encrypted or random serial numbers. Moreover,
through self-adhesive labels, it assists in identifying and marking products
overtly or covertly. Therefore, it also helps in distinguishing between
original and fake products found in cheap flea markets or the premises of an
unauthorized retailer or e-commerce portal.
As now you are aware of
the benefits of holograms as a security device that prevents illicit trading,
feel free to contact us today for ordering personalize holograms for your
product or company,