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Self-adhesive labels and stickers have become essential
tools for branding and product protection. The packaging and labeling of a
product play a crucial role in attracting prospective buyers and conveying a
positive impression. While wet glue adhesive labels were commonly used in the
past, self-adhesive labels have gained popularity due to their sleek appearance
and cost-effectiveness.
Today, adhesive labels are available in a wide range of
materials, including paper and high-performance specialty films. Labeling has
evolved into an art form that not only promotes the product but also deters
counterfeiting and ensures easy application. Modern self-adhesive labels
feature excellent print quality, strong adhesion, easy peel-off properties, and
compatibility with manual or machine application. They are durable and capable
of withstanding challenging environmental conditions. Manufacturers equipped
with state-of-the-art infrastructure and machinery, coupled with years of experience,
can produce superior custom-made self-adhesive labels. Advanced printing
techniques allow for the creation of visually stunning effects and security
features tailored to specific applications.
With a ten-color printing press, it is possible to achieve
high-quality printing with various enhancements such as metallic foiling,
textured finishes, embossed effects, and surface finish varnish. These
techniques help create eye-catching self-adhesive labels that stand out on
store shelves.
For products vulnerable to counterfeiting, specialized
printing techniques combined with security features can make self-adhesive
labels tamper-evident, protecting your brand's reputation. Several security
features can be integrated into existing label designs or new designs,
including:
Security designs: Using special software, complex elements
like guilloche patterns, microtext, and hidden images visible only under
specific decoding films can be incorporated into self-adhesive label designs.
Holographic patches and stripes: Holography captures
attention and enhances security and brand recognition. State-of-the-art overt,
covert, and forensic features can be integrated into adhesive labels using
holographic patches or stripes. Advanced features like demetallization can also
be added.
Security printed elements: Printed security features, such
as invisible elements visible under specific light frequencies, color-changing
elements with different viewing angles, or interactive messages that change
color through rubbing, can be included on self-adhesive labels.
Tamper-evident substrates: Tamper-evident labels can be
offered, leaving a customized or generic message (e.g., "Void" or
"Tampered") if someone attempts to remove them. Some substrates
resist tampering by water, solvents, petrol, diesel, and high temperatures,
destructing when exposed to specific conditions.
Variable information, such as alphanumeric sequential
numbering, random codes, barcodes, and QR codes, can also be included on
self-adhesive labels. This enhances security and facilitates material tracking.
Different technologies like laser marking, ink-jet marking, UV-cured marking,
and thermal transfer can be used to imprint variable information on adhesive
stickers. Additional security measures like invisible codes, multi-color fonts,
and exploding fonts are also possible.
In addition to self-adhesive labels, suppliers often provide
hardware and peripherals for label application. As a barcode label solution
provider, they may have alliances with original equipment manufacturers,
enabling them to offer customized solutions for variable data printing on
adhesive labels at your facility.
Moreover, scratch-and-win adhesive labels with variable or
fixed data, covered by a high-security holographic scratch-off, have been
utilized by leading brands. The holographic scratch-off can feature a generic
or customized holographic image for high-value promotions.
Overall, these advancements in self-adhesive labels
contribute to branding, product protection, security, and consumer engagement.